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July 14, 2011 (1:30 p.m. - 3:00 p.m. EDT)

Comparative Effectiveness Research
5 Strategies to Position Your Product for Maximum Value
An FDAnews Webinar


This webinar is designed to bring you tangible tips and strategy-changing insights that will jumpstart your comparative effectiveness research (CER) program.

Attend and you will learn:
  1. Best practices for analyzing your products and applying a "total value" metric
  2. How to create a corporate mindset that gets employees focused on comparative and cost effectiveness as a strategic advantage

In 90 fast-paced minutes, you'll learn how to:
  • Design a roadmap to create a CER data collection unit
  • 5 tips to maintain or boost reimbursement in the face of growing payer resistance
  • Benchmark product effectiveness data to gain an advantage with payers
  • Enhance the valuation of licensing agreements
  • Determine your products' optimal price points

Who Will Benefit
Spread the word throughout your organization. Make particularly sure to notify the following key staff:
  • Clinical data management
  • Clinical research
  • Information management
  • Medical communications/ Information
  • Regulatory affairs
  • Research and development
  • Statistics/ Biostatistics
Meet Your Instructor
Josh Feldstein, president of the Center for Applied Value Analysis and Medical Editor of MarCom Group International.

February 7-9, 2011

Comparative Value Analytics in Pharmacy Management and its Impact on Patient Outcomes HIGPA Pharmacy Forum

Click for program

Course Instructor:
Josh Feldstein
Medical Editor in Chief and President
MarCom Group International

November 11, 2010

Value Based Purchasing: Health Economics IS a Strategic Decision
SMI Forum
Orlando, Florida

http://www.smisupplychain.com

Course Instructor:
Josh Feldstein
Medical Editor in Chief and President
MarCom Group International
November 23, 2010

Five Key Strategies for Leveraging Comparative Effectiveness Research
Drug Information Association (DIA)
Webinar
11:00 -12:30 PM ET

Click to view program website

Moderator:
Josh Feldstein
Medical Editor in Chief and President
MarCom Group International

 
     
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 John Robinson
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